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NEWS: TBWA beats Grey in final round for pounds 7m Bordeaux business

, but the campaign will focus on increasing awareness in France, the UK and Germany. Jacques Levy, president ...

MARKETING MIX: The castaway client

1987, American Express. John Steward spent two years in Germany before coming to the UK 18 months ago...This Thursday, in case you hadn t realised, is Thanksgiving. A perfect time to cast away an American who has only ever worked for his country s real icon Brands - McDonalds, Coca-Cola and, since 1987, American Express. John Steward spent two years in Germany before coming to the UK 18 months ...

MARKETING MIX: A Cognac by any other name...

there. Asbach comes from Germany. Thus it is no more a cognac than it is a champagne, a sherry or any ...

NEWS: Grey nets dollars 25m Barilla global task

in Germany and J. Walter Thompson in Greece. The company has not advertised in the UK since last year, when ... on celebrity endorsement, including the tennis player, Steffi Graff, in Germany and the actor, Gerard ...

NEWS: Tobacco ads face new threat from EU

almost all tobacco advertising has been blocked by the UK, Holland and Germany. Since ...

 

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