14 Dec 1995
| by SHARON MARSHALL
late entrant. Its arch-rival in Germany is Escom, which began
its own-brand line of retail shops ...
01 Dec 1995
| by ANNE-MARIE CRAWFORD
-second promotional spots were placed in the brand s local
markets: Germany, France, Switzerland, Hungary and Russia ...
, in others it was relatively unknown. For example, in Germany the
brand is known as London, while in Italy ...
01 Dec 1995
| by JOHN TYLEE
for them. Meanwhile, Germany wants
the EU to get tough on direct marketing. It s a problem for us ...
03 Nov 1995
Siemens Nixdorf has drawn up a shortlist of four agencies to pitch for
its fast-growing personal computer business.
Until now, the information technology company, which is based in
Beckenham, has used creative agencies from Germany, home of its parent
group.
Siemens Nixdorf s UK budget ...