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THIS WEEK: Vobis outlets to raise UK profile

late entrant. Its arch-rival in Germany is Escom, which began its own-brand line of retail shops ...

SUPPLEMENT: EUROPEAN BRANDS; Out to relaunch

-second promotional spots were placed in the brand s local markets: Germany, France, Switzerland, Hungary and Russia ... , in others it was relatively unknown. For example, in Germany the brand is known as London, while in Italy ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

for them. Meanwhile, Germany wants the EU to get tough on direct marketing. It s a problem for us ...

NEWS: Siemens picks four agencies to bid for expanding PC task

Siemens Nixdorf has drawn up a shortlist of four agencies to pitch for its fast-growing personal computer business. Until now, the information technology company, which is based in Beckenham, has used creative agencies from Germany, home of its parent group. Siemens Nixdorf s UK budget ...

 

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