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MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense

of the Stone of Scone; the prosperous Northern League wants out of Italy; and East and West Germany ...

NEWS: Dewe Rogerson gets a SEA view of German PR

with the establishment of outlets in Germany and Hungary....with the establishment of outlets in Germany and Hungary. The agency has set up a joint venture with German marketing firm SEA to focus on financial PR business in Germany. Called SEA Dewe Rogerson, the company ... companies and international firms seeking PR and investor relations support in Germany. There s a ...

NEWS: Beck’s stays with Barker and Ralston

for three years, although creative work from Germany has run during that time. In August, Barker ...

MEDIA: PERSPECTIVE; Sport’s where the excitement is for new-media gurus

. You can see it now: Adidas teams up with Germany, Reebok with Holland, Umbro with Argentina and ...

NEWS: Retailer to widen Gap in Europe

outlets in the UK, 17 in France and six in Germany. ...

ANALYSIS: Will P&G’s bravery pay off?

analyst Carol Warner says: Despite the problems in Germany, where they encountered isolated resistance ...

INTERNATIONAL: International Gallery; Nike Wieden and Kennedy

driver, Michael Schumacher, for its latest campaign in Germany. Von DŠniken explains that 2,000 years...Nike enlists the help of the author and UFO expert, Erich von Daniken, and the Formula 1 racing driver, Michael Schumacher, for its latest campaign in Germany. Von DŠniken explains that 2,000 years ... ? ------------------------------------------------------------------------ Country Germany Agency Wieden and Kennedy Amsterdam Client Nike Writer Oliver Voss Art directors ...

INTERNATIONAL: Fortnightly TV titles prove threat to German weekly listings magazines

, that is, in Germany, where a relatively new phenomenon - the fortnightly listings guide - has sparked a ... on year, according to the latest figures from Germany s circulation bureau, the IVW. Launched ... at the expense of its own titles, two of which are among Germany s top three weekly guides. Auf Einen Blick ...

SCANDINAVIAN MEDIA: TV ads still leave the nordics cold

. Bystedt also expects TV3 to gain from growing reach. Looking at Germany, it took massive penetration ...

SCANDINAVIAN MEDIA: Scandianvian newspapers on the attack; The finnish press pact

the size of Manchester and a land mass greater than the former West Germany. The remoteness of towns ...

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