SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; GERMANY: German revival
26 Jul 1996
Despite severe social and economic problems last year saw a return to solid PR growth
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MEDIA: Germany cashes in on the nation’s TV ad explosion
10 Oct 1996 | by RAYMOND SNODDY
German superiority in taking penalty kicks is unfortunately too well known but not quite so many people realise the extent to which the Germans are really beginning to score for TV advertisers.
SUPPLEMENT: GERMANY; Germany’s creative hotshops
19 Apr 1996 | by NICOLE DICKENSON
German agencies are at home dealing with both domestic and international advertisers - and they are in demand by many clients. Nicole Dickenson reports on four successful shops
SUPPLEMENT: GERMANY; Media buying boom
19 Apr 1996 | by JANET IZATT
Large operations feel the benefit, but times are tough for smaller media players which pay a high price for keeping up with changes, Janet Izatt says
SUPPLEMENT: GERMANY; Dogfight for the control of digital broadcasting
19 Apr 1996 | by ALASDAIR REID
Alasdair Reid reports on the race to control the digital broadcast arena and the technology that will run it.
SUPPLEMENT: GERMANY; Are agencies making the most of alternative media?
19 Apr 1996 | by NICOLE DICKENSON
Conservative by nature, German planners are slowly waking up to the potential of using alternative media, Nicole Dickenson reports
SUPPLEMENT: GERMANY; The 50th anniversary of the german free press
19 Apr 1996 | by HANS GEORG STOLZ
Hans Georg Stolz traces the history of German newspapers over the past 50 years and finds that, between Nazi propaganda and Allied paternalism, journalists and publishers have had an uphill battle to establish freedom
CLOSE-UP: GLOBAL BRIEF; Germany gears up for sell-off
29 Mar 1996
Richard Cook reviews the ins and outs of launchinga privatisation campaign
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
