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MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense

of the Stone of Scone; the prosperous Northern League wants out of Italy; and East and West Germany ...

NEWS: Retailer to widen Gap in Europe

outlets in the UK, 17 in France and six in Germany. ...

ANALYSIS: Will P&G’s bravery pay off?

analyst Carol Warner says: Despite the problems in Germany, where they encountered isolated resistance ...

MARKETING MIX: HOBBY HORSE; British Europe’s soberest nation? I’ll drink to that

. Sandwiched between France and Germany and stultified by the awfulness of the European Union, and simply ...

NEWS: Burgess and Co to implement TCSI’s European strategy

. The agency will co-ordinate its work with consultancies in France and Germany. NCD manufactures ...

NEWS: Whitbread exports English pub

the name John Bull in Germany. ...

NEWS: One giant step for evaluation

International media evaluators took the first step towards setting common minimum industry standards last weekend. Representatives of top evaluation companies and PR professionals from the UK, United States, France, Finland, Denmark, Italy and Germany gathered at the first ICO ...

NEWS: Unisys GCS adds GBC to its Euro agency portfolio

that she is in the process of tying up contracts with Henschel and Partner in Germany, Prime ...

MARKETING FOCUS: TV in the digital age

+ and Germany s Bertelsmann. A rival system was being developed by Germany s other major player, KirchGruppe ...

THIS WEEK: Hitachi focuses European sales

been appointed to build up support to the sales companies in Germany, France, Spain, Scandinavia ... in the UK, as well as Silo in the US and C&A Modes in Germany. ...

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