NEWS: Carat wins pan-Euro Philips media
26 Jan 1996 | by ANNE-MARIE CRAWFORD
, Germany, Eastern Europe, Scandinavia and the Alpine countries. CIA Medianetwork held the UK business ...
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NEWS: PHD poised to form Euro operation with top German agency
26 Jan 1996 | by JOHN OWEN
Pattison Horswell Durden is on the brink of forging an international media network with two of Europe s top media operations. Debis Marketing Services, which owns Germany s leading non-aligned media shop, Debis GFMO, and Media Planning, the largest media shop in Spain, are understood ...
NEWS: HOTLINE
26 Jan 1996
coincides with Reinhard Springer and Konstantin Jacoby, owners of Germany s Springer and Jacoby, taking ...
CLOSE-UP: LIVE ISSUE/DIRECT MARKETING; Has Lowes been forced to take the direct route?
26 Jan 1996 | by HARRIET GREEN
why not extend that into direct marketing? Its sister agencies in New York, Germany and Belgium ...
THIS WEEK: Hasbro recruits for European hit
25 Jan 1996
and Trivial Pursuit on sale in the UK, France and Germany. ...
MEDIA: BRIEFS
25 Jan 1996
Zealand next month, with a launch in Germany planned for May and Brazil in July. ...
EC serves up fish win to Milano and Grey
17 Jan 1996 | by JOHN-PIERRE JOYCE
- will emphasise the dietary benefits of fish and will concentrate on areas such as Germany and the Nordic ...
FOCUS: EVALUATION - Realising value in a global standard/An international task force is busy working towards common standards and language for the evaluation industry worldwide. Kate Nicholas reports on the latest developments
17 Jan 1996 | by KATE NICHOLAS
and Germany. An international task force is now working on the development of minimum standards and a ... of people in continental Europe, in particular Germany, are interested in input evaluation, analysing ... FOR EVALUATION Germany leads the field in terms of spending on evaluation and breadth of practice ...
THIS WEEK: Tesco brands in export assault
04 Jan 1996 | by JULIAN LEE
, but other areas such as France and Germany are also being targeted. The company said its export ...
TECHNIQUE: SHOW 96 * EXHIBITIONS; How to steal the show
04 Jan 1996 | by RICHARD JOHN
compared with France (17%), Germany (21%), Japan (25%) and the USA (26%). Worse still, a recent survey put exhibitions in the top three medium in France Germany and the US; in the UK events did not even ... . These include AUMA in Germany, FFTB for the Benelux countries and the IEA in the US. Many of the countries ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
