to remove filtersReid axes four in FCB Europe rejig
19 Dec 1997 | by JOHN TYLEE
in the negotiations with Wilkens International, the agency group based in Germany and acquired by FCB in February ...
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INTERNATIONAL: WHAT’S HOT IN GERMANY
19 Dec 1997 | by VERONIKA CLASSEN, the chief creative of
I would like to draw your attention to a genre that s blossoming in Germany. It s the art...I would like to draw your attention to a genre that s blossoming in Germany. It s the art ... everyone in Germany knew the campaign. And now, decades later, more ads are appearing with an equally ... good 12 months before Germany gets the euro. This time next year, I will probably be talking to you ...
Media is key to BBH-Burnetts deal
19 Dec 1997 | by CAROLINE MARSHALL
worldwide creative director, was a founding partner of TBWA Germany, which opened its doors a year ...
INTERNATIONAL: THE DECISION MAKERS/JEAN MARIE DRU - Still fiercely independent Frenchman in an English court - Karen Yates finds BDDP’s global chief Jean Marie Dru is all charm - but try not to mention mergers
19 Dec 1997 | by KAREN YATES
, Germany and Italy 1989 - BDDP makes audacious - and unsuccessful - bid for Boase Massimi Pollitt ...
Euro MPs force pace in tobacco ad curbs row
12 Dec 1997 | by Our Parliamentary correspondent
. Germany claims the ad ban should have been left to member states to decide, while tobacco companies ...
HOTLINE
12 Dec 1997 | by ELEANOR TRICKETT
. Leagas Shafron Davis is buying back the minority stake held in it by the Germany-based Wilkens network ...
Eurofighter PR first
11 Dec 1997 | by AMANDA RICHARDS
by the UK, Germany, Spain and Italy, has been plagued by controversy over the cost and performance ...
AA urges the EU to relax ad bans
05 Dec 1997 | by JOHN TYLEE
Britain s ad industry has been mobilising in advance of this week s super Thursday when key decisions could sound the death knell for some of Europe s most controversial advertising bans. France s Loi Evin, a law that prohibits alcohol advertising, Germany s limits on customer loyalty ...
ANALYSIS: Will Britain halt EU ad ban? - The controversy continues over UK plans to exempt Formula 1 from an EU-wide ban on tobacco advertising. But as European health ministers meet to vote on the issue, a compromise could yet salvage the situation. Lisa
04 Dec 1997 | by LISA CAMPBELL
. In 1992 a minority consisting of the UK, Germany, The Netherlands, Greece and Denmark blocked EU ... and tobacco advertising at televised French sporting events in 1993. Germany - One of the biggest ... . Banned direct advertising in 1995. UK - One of major tobacco traders along with Germany ...
Marketing Technique: Sales Promotion - In practice/Giving the brand a bit of oompah/In crowded markets, brands need a clear identity Holsten Export has achieved this with its own travelling Bier Fest, which returned to London last week, complete with lede
04 Dec 1997 | by KEN GOFTON
, of course, Germany. As if the cold shelf wasn t crowded enough, there are now new competitors ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
