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INTERACTIVE: CASE STUDY/ELLE CHANNEL - The Elle/Clinique joint venture that aims to tempt more women online/A push channel, tailored to the way women use the Net, could take new media further

, comments. The aim is to develop Clinique s online strategy in France, the UK, Australia and Germany ...

THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising

on tobacco advertisers whose messages are restricted when races are held in France, England and Germany ...

INTERACTIVE: BEHIND THE HYPE/PROFILING INTERNET USERS: Yahoo’s findings prove surfers have a life outside the Net - A survey by Yahoo Europe shows that Netties use the medium to get away from the screen

- the UK, France and Germany. The survey discovered that 81 per cent of UK users do not work ...

IBM launches next phase of ’solutions’ advertising theme

on the speaker phone shouts: Could you speak louder? Another replies: This is Hans, from Germany. We got ...

Kinross and Render wins PSINet Euro contract

, Germany, Belgium, France and Italy....PSINet, the Internet service provider, has hired Kinross and Render to manage its PR in the UK, Germany, Belgium, France and Italy. Appointed following a competitive pitch against Insight Marketing Communications, the agency has been charged with running a programme of media relations ...

CAMPAIGN REPORT ON GERMANY: How STERN climbed aboard the Internet

of Germany s three most-visited Net sites. It is hard to compare traffic with precision, Ulrich ...

Online service gives instant information on 4,200 print titles

is established in the UK, there are plans to roll it out to cover Western Europe. Germany is the first target ...

Ad boss nets new job

in UK, France and Germany, including British Airways, Guinness, IBM and Nescafe. Guillanton ...

MEDIA FOR THE RECORD Clarke appointed editor of the Scotsman

across Europe. The companies involved include Media Service in Germany and Austria, Outdoor Services ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.