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INTERNATIONAL: WHAT’S HOT IN GERMANY

19 Dec 1997 | by VERONIKA CLASSEN, the chief creative of

I would like to draw your attention to a genre that s blossoming in Germany. It s the art of subtle - or pianissimo - print advertising.

CAMPAIGN REPORT: EUROPEAN MEDIA - TV revolution breathes new life into listings/Their circulations may be huge but UK listings magazines generally have a downmarket readership. What can be learnt from France and Germany where such titles appeal to the you

26 Sep 1997 | by RICHARD COOK

No-one falls in love with a listings magazine. People don t keep them, aspire to them or treasure them. It used to be the case that few people in the UK would even admit to reading one. Few people, that is, within the advertisers favoured ABC1 demographic groupings. If pushed, perhaps the typical ABC1...

Top European Agencies 1997: Germany - Despite economic difficulties German PR income has maintained steady growth

25 Jul 1997

Despite Germany s continuing social and economic difficulties - particularly an unemployment level of 4.5 million - 1996 was none too bad a year for PR consultancies. Members of the Gesellschaft Public Relations Agenturen (GPRA), the association of leading German PR agencies, posted a gross income of...

CAMPAIGN REPORT ON GERMANY: Germany’s hottest clients

18 Apr 1997 | by RICHARD COOK

The skills of German agencies are proving to be increasingly attractive to a host of international and domestic advertisers. Richard Cook takes a look at the relationships between four top clients and their ad agencies.

CAMPAIGN REPORT ON GERMANY: German adland rises above woeful economy

18 Apr 1997 | by RICHARD COOK

The German economy is in the doldrums, but what does this mean for the advertising industry? By Richard Cook.

CAMPAIGN REPORT ON GERMANY: New rules shake up broadcasting arena

18 Apr 1997 | by NICOLE DICKENSON

No holds are barred in the battle to dominate German digital TV, since a federal treaty eased monopoly restrictions in January. Nicole Dickenson reports.

CAMPAIGN REPORT ON GERMANY: How STERN climbed aboard the Internet

18 Apr 1997 | by STEVE SHIPSIDE

Stern s Website operates as a personalised news service, e-mailing users with information tailored to individual requirements. By Steve Shipside.

CAMPAIGN REPORT ON GERMANY: Why Germans love TV shopping

18 Apr 1997 | by BELINDA ARCHER

Retail regulations and cable TV have conspired to make consumers more familiar with the living room than the high street. Belinda Archer report.s

BORDER LINES: GERMANY - Beke-Bramkamp joins K&K

23 Jan 1997 | by JULIETTE GARSIDE

Kohtes and Klewes has hired Ralf Beke-Bramkamp as managing director, in a drive to strengthen its public affairs and investor relations expertise.

 

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