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DESIGN CHOICE: BIRKENSTOCK

Birkenstock developed the contoured insole in 1897 in Germany, could he have been the brains behind ... : Birkenstock Agency: In-house team, Birkenstock, Bad Honnef, Germany UK launch date: April 1996 ...

CAMPAIGN INTERNATIONAL: INTERNATIONAL GALLERY

, The new Mazda 626 , and the logo. Country: Germany and eight others Agency: JWT Frankfurt ...

Duckworth Finn unveils Bauer work

Eddie Bauer, the US retail and home shopping catalogue business, is launching in the UK this month with a pounds 1 million campaign by Duckworth Finn Grubb Waters. The clothing company, which has more than 500 stores in the US, 21 in Japan and six in Germany, will open two UK stores ...

ADVERTISING & PROMOTION: TBWA nets Bally job

against agencies from France, Germany, the US and Switzerland. The win is the agency s first since ...

ADVERTISING & PROMOTION: Duckworth Finn to debut EB

stores in the US and has successfully launched its brand in Canada, Japan and Germany ...

CKT launches Gargoyle sunglasses

year in France and Germany. Gargoyles main rivals are Ray-Ban and Oakley. Paul Cowan ...

CAMPAIGN REPORT ON GERMANY: Germany’s hottest clients

the zip of a Levi s sweatshirt. Here in Germany we are starting to get to grips with what I would ... in Germany. Working with Levi Strauss also means not having the luxury of endless campaigns to get ... - Ogilvy and Mather Frankfurt Only in Germany could a lightbulb manufacturer have a tradition ...

REVIEW: Marketing and advertising news in the week’s press ..

the Volkswagen account in Germany after a six- month review triggered by the departure of the chief marketer ...

Five vie for pounds 30m global Bally launch

Bally, the upmarket shoe manufacturer and retailer based in Switzerland, is looking for an agency to mastermind the pounds 30 million launch of a new shoe brand. Five networks, one each from the UK, France, Germany, the US and Switzerland, are being briefed this week in preparation ...

CAMPAIGN INTERNATIONAL: THE WORLD’S TOP CLIENTS - How Nike monopolises the global market

-woman operations) in Paris, Spain, Italy, Germany, Japan and Australia. This allows the agency to have an ear ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.