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Budweiser sells France ’98 sites

12 Dec 1997 | by JOHN TYLEE

decision on the future of Germany s restrictions on customer loyalty programmes. However ...

HOTLINE

12 Dec 1997 | by ELEANOR TRICKETT

. Leagas Shafron Davis is buying back the minority stake held in it by the Germany-based Wilkens network ...

ANALYSIS: Will Britain halt EU ad ban? - The controversy continues over UK plans to exempt Formula 1 from an EU-wide ban on tobacco advertising. But as European health ministers meet to vote on the issue, a compromise could yet salvage the situation. Lisa

04 Dec 1997 | by LISA CAMPBELL

. In 1992 a minority consisting of the UK, Germany, The Netherlands, Greece and Denmark blocked EU ... and tobacco advertising at televised French sporting events in 1993. Germany - One of the biggest ... . Banned direct advertising in 1995. UK - One of major tobacco traders along with Germany ...

REVIEW: Marketing and advertising news in the week’s press

28 Nov 1997 | by HARRIET GREEN

BMW Bank in Germany. BMW aims to capitalise on its image as a solid and trustworthy company ...

Marketing mix: I’ll name that brand in one!

27 Nov 1997 | by DANNY ROGERS

in France and Germany....The founder of the company behind this famous Swiss brand was born in 1830. His surname would give too much away, but he changed his original Christian name - Johann Jakob - to Jean after travelling in France and Germany. Brand X owes its life to his manufacturing manager and nephew ...

Dorlands introduces Mr Energizer

21 Nov 1997 | by JOHN TYLEE

. The campaign will roll out in Germany, France, Belgium, Spain, Greece, Poland, Hungary and the Czech ...

REVIEW: Marketing and advertising news in the week’s press

14 Nov 1997 | by CLAIRE BEALE

for Nestle Chocoladen in Germany, will take up the post on 1 January. Marketing 3-D images ...

Campaign Report on the Top European Newspapers: Review of Europe’s newspaper business - Price wars rage in the UK, the success of German TV takes its toll on the press, while Irish titles benefit from the economic boom. Nicole Dickenson and Richar

14 Nov 1997 | by NICOLE DICKENSON and RICHARD COOK

. Richard Cook Germany Germany s strong sense of regional identity has helped to create what ... and Wochenpost, fell back by 3.5 per cent in the past year, at constant prices, making Germany s the worst ... . Advertising growth in Germany overall is being fuelled by television, which has been the fastest growing ...

Katz reshuffles staff for move away from TV into radio arena

07 Nov 1997 | by CLAIRE BEALE

and acquisitions that are being explored. Joint ventures in radio in Germany, Norway and Poland are being ...

Ferrero starts pounds 200m Euro review

31 Oct 1997 | by KAREN YATES

Surprise Eggs and Tic Tac. It has huge plants in Italy and Germany and factories in France ... version produced in Germany, but has since been reshot by Brian Byfield Films. Olivares ...

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