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Marketing technology: Making data go further - Geographical information systems are proving invaluable to UK firms expanding into international markets. IAN DARBY reports on the products available and the problems that must be overcome

, France, Italy, Germany, the Netherlands, Belgium, Scandinavia, the Republic of Ireland, Australia and Japan. Our key markets for geodemographics are Germany and the Netherlands. Historically, we are strong in Germany from the partnerships we have formed there. Wilson has worked for clients ...

INTERACTIVE: CASE STUDY/ELLE CHANNEL - The Elle/Clinique joint venture that aims to tempt more women online/A push channel, tailored to the way women use the Net, could take new media further

, comments. The aim is to develop Clinique s online strategy in France, the UK, Australia and Germany ...

Bates secures pounds 8m Europcar business after five-way pitch

next February in the UK, France, Germany, Belgium, Spain, Italy and Portugal. Media buying ...

DESIGN CHOICE: ASDA WINES

, as UK consumers moved away from the traditional sweet and medium sweet wines of Germany ...

CAMPAIGN REPORT ON GERMANY: Why Germans love TV shopping

of distance shopping, embracing a massively successful mail-order industry. Germany has the highest ... in the world. Add to this the fact that Germany has the largest cable TV market in Europe - about 20 ... in Germany. It is among the most sophisticated industries in the country, selling vacations and insurance ...

REVIEW: Marketing and advertising news in the week’s press ..

the Volkswagen account in Germany after a six- month review triggered by the departure of the chief marketer ...

Analysis: Action fails to match spirit of lookalike law - Lookalike brands are once more hitting the headlines - and the courtrooms. Is the answer more legislation? Julian Lee reports

to the average consumer. Germany - An Unfair Competition Act covers consumer confusion about ...

Heinz to boost spend to pounds 23m

include a big push on tomato ketchup in Germany and the US, and the development of tuna oil. Soup ...

[HH]

drawn up a short-list of Duckworth Finn Grubb Waters in the UK, FCB in France, and Hakuhodo in Germany ...

PROFILE: Super Mc - Kevin McCarten, Marketing Director, Sainsburys

/Marketing manager, Egypt/Brand manager, Bold, UK/Associate ad manager, Germany Procter director, Health ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.