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REVIEW: Marketing and advertising news in the week’s press

BMW Bank in Germany. BMW aims to capitalise on its image as a solid and trustworthy company ...

DRTV: Dialogue by numbers - Despite early teething problems with lost calls, DRTV advertisers are now fine-tuning their response handling to better effect. Julie Bird reports

say the UK lies in between the US, where it has fully penetrated into society and Germany, where ...

THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising

on tobacco advertisers whose messages are restricted when races are held in France, England and Germany ...

IBM launches next phase of ’solutions’ advertising theme

on the speaker phone shouts: Could you speak louder? Another replies: This is Hans, from Germany. We got ...

Advertising & Promotion: Siemens makes impact

from Germany ....Siemens, the German industrial giant, is launching into the UK mobile phone market with a multi-million pound through-the-line campaign through ImpactFCA. The campaign uses the tagline Better talknology from Germany . ...

 

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