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THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising

on tobacco advertisers whose messages are restricted when races are held in France, England and Germany ...

IBM launches next phase of ’solutions’ advertising theme

on the speaker phone shouts: Could you speak louder? Another replies: This is Hans, from Germany. We got ...

Esso seeks agency as JWT scoops rival Shell

planning director based in London, and Joe Nutt, the European account leader based in Germany. JWT ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.