Search results for Germany

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STOP PRESS

a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria...Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia ...

FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

in France and in Germany. But while the concept of a successful campaign in an area ...

FIELD MARKETING TOP 25 1998: OVERSEAS - Eyes on the continent/North American communications groups are driving the UK industry’s increasing involvement with overseas markets. Ken Gofton assesses the implications for field marketing

coverage in seven or eight countries and is the result of a recent merger between Walter of Germany ...

RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base

and in Germany, home of the company, for seven years. Delegates pay pounds 99 to attend a two-day course ...

HOTLINE

-funded programmes and masthead television. Young s account in Germany, Switzerland and Austria after a ...

STOP PRESS

Ganser, chairman of Elida Faberge UK, is moving within Unilever to become chairman of Lever Germany ...

AGENDA: Consumer shift hits tampon sales - Improved technology and female health concerns have made an impact on sanpro sales. Consumer preference indicates a shift toward towel products. Claire Murphy reports

, shifting much of it to Germany. The company has also lost many of the key Tampax staff, including UK ...

DIRECT NEWS: Germany told to reform DM rules

Germany is under pressure to reform its draconian direct marketing rules or face an action against...Germany is under pressure to reform its draconian direct marketing rules or face an action ... Commission is a huge boost to advertising lobbyists who see Germany s restrictions as a major obstacle ... trading in Germany are banned from offering promotional discounts and gifts. PolyGram had claimed ...

DIRECT NEWS: Marketing Drive opens agency in Manchester

, has below-the-line agencies in Germany and France that are outside the Marketing Drive network. ...

Center Parcs seeks UK director

sales and marketing, has moved to Rotterdam to oversee strategy in Germany, Holland and Belgium ...

 

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