Toyota Germany moves $70m into APL's Change agency
13 Nov 1998
- Toyota Germany has moved its 70 million ( 42 million) creative account into the Ammirati Puris Lintas-owned Change Communications, without a competitive pitch.
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Toyota Germany moves $70m into APL's Change agency
13 Nov 1998
- Toyota Germany has moved its 70 million ( 42 million) creative account into the Ammirati Puris Lintas-owned Change Communications, without a competitive pitch.
FOCUS: EUROLOBBYING - The new wave of EU policy makers. EU policies should see a dramatic change of focus next year as Germany assumes the presidency with new Chancellor Gerhard Schroder at the helm. Nick Purdom reports
13 Nov 1998 | by NICK PURDOM
When European governments change, it isn t just the voters in their own countries that watch the new boys with interest. Change ripples through the whole EU as some policies get knocked off-course and others, previously unthought of, suddenly go to the top of the agenda.
VW to shift media accounts in Germany
10 Nov 1998
- MediaCom has emerged victorious in Volkswagen's 280 million ( 170 million) German media buying review.
VW to shift media accounts in Germany
10 Nov 1998
- MediaCom has emerged victorious in Volkswagen's 280 million ( 170 million) German media buying review.
FCB wins Illinois tourism account in UK and Germany
09 Nov 1998
- FCB has won the advertising account for the US state of Illinois with a brief to attract tourists from the UK and Germany.
FCB wins Illinois tourism account in UK and Germany
09 Nov 1998
- FCB has won the advertising account for the US state of Illinois with a brief to attract tourists from the UK and Germany.
VW Beetle relaunches in Germany
02 Nov 1998
- Volkswagen has announced it will launch its revamped Beetle into the German market later this month with a print and TV campaign created by DDB Needham in Dusseldorf.
VW Beetle relaunches in Germany
02 Nov 1998
- Volkswagen has announced it will launch its revamped Beetle into the German market later this month with a print and TV campaign created by DDB Needham in Dusseldorf.
Volvo Germany shortlists four for £18m account
16 Sep 1998
- Volvo in Germany has invited four agencies to pitch for its 18 million ( 30 million) ad account.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
