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STOP PRESS

19 Dec 1998 | by NEILL DENNY

a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria...Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia ...

Top Britvic boss to Center Parcs

19 Dec 1998 | by STEVE BELL

, the company also operates in Holland, Germany and Belgium. It uses advertising agency Bates Dorland across ...

Telstra targets European sales

19 Dec 1998 | by LISA CAMPBELL

activity. The company is also poised to open an office in Germany and says it will continue ...

EDITORIAL: Changing habits can hit even the biggest brands

17 Dec 1998 | by DANNY ROGERS

markets, including the UK, France, Germany and the US, names Kellogg s Corn Flakes as the fourth...A new report from WPP s Brandz survey, which questions 70,000 consumers across seven major world markets, including the UK, France, Germany and the US, names Kellogg s Corn Flakes as the fourth strongest superbrand among European consumers. The survey was based on people s attitudes and loyalty ...

MARKETING MIX: I’ll name that brand in one!

03 Dec 1998 | by LAURA MAZUR

Originally developed in Germany in 1906, this week s mystery brand did not become available...Originally developed in Germany in 1906, this week s mystery brand did not become available in the UK until 1950, where its brand name originated from the initials for the German equivalent of limited company . On its arrival in the UK Brand X was one of the first in its category which could ...

TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out

03 Dec 1998 | by JIM CURTIS

. It s also lively, especially on the Go floor. Here 40 operators from Germany, Italy, Denmark and Portugal ...

MEDIA: Why the ITC must rethink its views on masthead TV

19 Nov 1998 | by RAYMOND SNODDY, media editor of The Tim

. Elsewhere masthead TV is already much more firmly established. In Germany a political weekly was able ... but that s not the point. In Germany an entire segment of the schedule is set aside for masthead. Network television ...

FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

19 Nov 1998 | by LOUELLA MILES

in France and in Germany. But while the concept of a successful campaign in an area ...

Campbell’s in Y&R move

12 Nov 1998 | by LISA CAMPBELL

Saatchi s Soup Company business in the UK as the company consolidates its global advertising with Young s business for more than ten years. The realignment of the dollars 300m (pounds 187.5m) global account means that Y s European ads, with activity in the UK, France, Germany and Belgium ...

FIELD MARKETING TOP 25 1998: OVERSEAS - Eyes on the continent/North American communications groups are driving the UK industry’s increasing involvement with overseas markets. Ken Gofton assesses the implications for field marketing

15 Oct 1998 | by KEN GOFTON

coverage in seven or eight countries and is the result of a recent merger between Walter of Germany ...

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