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STOP PRESS

a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria...Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia ...

RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base

and in Germany, home of the company, for seven years. Delegates pay pounds 99 to attend a two-day course ...

HOTLINE

-funded programmes and masthead television. Young s account in Germany, Switzerland and Austria after a ...

STOP PRESS

Ganser, chairman of Elida Faberge UK, is moving within Unilever to become chairman of Lever Germany ...

COMPUTER REPORT: The Web Insiders - Four of the biggest online computer spenders discuss their strategy and offer insights into the potential of net advertising. By Robert Dwek

markets this year. These are the UK and Ireland, the Netherlands, Sweden, France and Germany. Our ads ...

MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive

at a UK Sainsbury s costs pounds 60 in France, pounds 53 in Germany, pounds 50 in the Netherlands ... Germany and the Netherlands, surely cancels out most of this difference. Champions or fat cats ...

REVIEW: Marketing and advertising news in the week’s press

to pitch against six agencies from the UK, Germany and France, including the incumbent agency, Cappuccino ...

REVIEW

Volkswagen Bank GmbH in Germany. Its UK banking venture would comprise four separately branded banking ...

Come on in, the web’s fine, if a little icy at first

and Germany) with over 10% of the population wired up. And this despite the fact that half the UK population ...

CAMPAIGN INTERACTIVE: NEW-MEDIA CLINIC - Gap’s virtual outlet is too close to reality to attract shopaphobes

to the UK, France, Germany and Japan. The move is fortuitously timed: it coincides with a report from ...

 

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