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FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

in France and in Germany. But while the concept of a successful campaign in an area ...

AOL Europe names chief executive

- America Online and Germany's Bertelsmann have named a new president and chief executive...- America Online and Germany's Bertelsmann have named a new president and chief executive for their joint venture online service, AOL Bertelsmann Europe. Andreas Schmidt, joins from magazine publisher 'am Fleetrand', which is a part of Gruner + Jahr, another division of Bertelsmann. He was most ...

AOL Europe names chief executive

- America Online and Germany's Bertelsmann have named a new president and chief executive...- America Online and Germany's Bertelsmann have named a new president and chief executive for their joint venture online service, AOL Bertelsmann Europe. Andreas Schmidt, joins from magazine publisher 'am Fleetrand', which is a part of Gruner + Jahr, another division of Bertelsmann. He was most ...

RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base

and in Germany, home of the company, for seven years. Delegates pay pounds 99 to attend a two-day course ...

Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c

these issues? Germany has already introduced digital signature legislation creating a legally recognised ... it has not been tampered with. Following Germany s lead, the European Commission has just ... of Kirch and Bertelsmann with the Commission over their digital TV venture in Germany, some might say ...

Morphew moves to Cogent to cultivate its Fujitsu account

, after a pitch against six agencies from the UK, Germany and France as well as the incumbent shop ...

COMPUTER REPORT: The Web Insiders - Four of the biggest online computer spenders discuss their strategy and offer insights into the potential of net advertising. By Robert Dwek

markets this year. These are the UK and Ireland, the Netherlands, Sweden, France and Germany. Our ads ...

OgilvyOne launches campaign to boost IBM’s e-mail trade

across five countries. First to be mailed are the UK and Germany, followed by Spain, France and Italy ...

Come on in, the web’s fine, if a little icy at first

and Germany) with over 10% of the population wired up. And this despite the fact that half the UK population ...

Nintendo rocked by chief’s exit

the operation, which is based in Germany. He was previously marketing director at Mattell. He ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.