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Everywhere you look there are beautiful landscapes with attractive young people smiling and holding up glasses full of cool, delicious beer.
DUSSELDORF: Rainer Zimmermann, chief executive of the holding company for Germany s largest agency, Kohtes Klewes, has been promoted to chair BBDO Worldwide Germany, the holding company of the country s largest advertising agency.
FRANKFURT: Gabriele Velte, who quit as communications director of Lufthansa in July after just six months, has joined Burson-Marsteller as chief of corporate communications for Germany.
As Germany is again making threatening noises about not lifting the ban on UK beef, France and Britain are slugging it out over whose cattle are eating what. While the French refuse to eat British beef, the UK is weighing up its options: legal proceedings, a potential tit-for-tat trade war, or an unofficial...
Haymarket has taken another step towards turning PR Week into a global brand, acquiring a 50 per cent stake in PR Report, Germany's oldest weekly for the profession.
FRANKFURT: Twentieth Century Fox Home Entertainment (TCFHE) has drawn up a shortlist of four agencies to pitch for a consumer PR account to promote its rental and retail video business in Germany. They are Shandwick, PCM&W, Eckmann & Hohn and Master Media.
The philosophy is simple: give the consumer a good time and brand loyalty should follow. Using leisure and entertainment as a platform for brand extension has already proved itself in the UK. It worked in the confectionery sector with Cadbury s World, and Legoland has prospered in Windsor, but can the...
Internet commerce software company iMediation has appointed Fink and Fuchs and Firefly Communications to launch the Paris-based company on the German, Swiss and UK markets. Work on the business-to-business accounts started last week. The agencies have been hired to operate press offices, promote the...
Since I started in the media business at the beginning of the 80s, nothing has changed significantly as far as the location of lead agencies is concerned. The lead functions of international media agency networks are located outside Germany. Everybody knows the capital city of media in Europe - London...
Germany is saddled with some of the most stringent legislation related to direct marketing of anywhere in Europe. Despite that, it s the largest market for direct mail in the European Union with more than DM12.74 billion (pounds 4.3 billion) spent on direct mail in 1998 - over a quarter of the total...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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