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Saatchis picks up Pet’s Pyjamas pan-European task

briefed to produce a brand-building campaign spanning the UK, France, Germany and Scandinavia. It aims ...

GLOBAL BRIEF: Fila aims to raise game with sport for all approach Consistency will be key to the Italian outfit’s global tactics. By Lisa Campbell.

brand in the UK, Australia and France, but a fashion brand in Japan and Germany - may be damaging ...

Hilfiger pounds 10m account awarded to Optimedia

, Germany, France, Spain, Italy, the Netherlands and Belgium, although other markets will be added ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

s match against Germany in the Euro 96 finals, and 19.3 million tuning in for coverage of Princess Diana ...

Mustoes stands by as Dr Martens plots global brands drive

. The campaign ran across its core markets including Britain, France, Italy, Germany and the US - its biggest ...

Optimedia secures Nautica menswear pan-European task

4 million in three European markets, the UK, Italy and Germany. The advertising will extend ...

Jack Daniels extends brand with fashion range for men

and will be sold in the UK and Germany. The US whiskey brand previously only developed promotional ...

Stop Press

for Chrysler. Commerzbank, Germany s fifth largest bank, will launch its Comdirect internet trading ... Eurocom are understood to be competing for the campaign. Comdirect is Germany s largest internet broker ...

NEW MEDIA: Dr Martens unveils net offer to spread values

markets including France, Germany, Hong Kong, Korea, Singapore, the US and the UK. US customers ...

Stop Press

marketing director, with a brief to co-ordinate marketing across Belgium, Germany, Luxembourg, France ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.