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INTERNATIONAL: BORDER LINES - Schroeder is H&K chief for Germany

BERLIN: Michael Schroeder has joined Hill & Knowlton as its CEO for Germany. He resigned from his position as ABC chief executive last month (PR Week, 17 November) and joins H&K on 1 January, bringing corporate comms, crisis comms, board level counsel, PA and change management experience. 'This (German)...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

Despite long-term pressures on traditional print publishing businesses, Germany's newspaper barons still dominate the domestic media scene. Led by Axel Springer, ten big publishing houses account for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

Despite long-term pressures on traditional print publishing businesses, Germany's newspaper barons still dominate the domestic media scene. Led by Axel Springer, ten big publishing houses account for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market...

Brodeur gains a Competitive edge in Germany

Brodeur Kohtes and Klewes, the IT arm of Germany s number one agency, has merged with IT and telecoms specialist Competitive Communication.

THE TOP EUROPEAN PR CONSULTANCIES 2000: GERMANY - A raft of major takeovers and IPOs were the stimuli needed to bring German PR of age

The German PR market may be one of the biggest in the world, but it has been regarded as underdeveloped - by protagonists as well as opinion leaders and the media. But the situation is changing: PR is developing rapidly and has become a widely accepted management function and consulting discipline....

ANALYSIS: How British TV is winning a world audience - Curry tips for the Indians, Basil Fawlty goes to Germany and Jim Royle heads for LA. British broadcasters are building unlikely export markets, writes Claire Murphy

TV viewers in India are about to learn how to make the perfect curry from a BBC programme featuring Madhur Jaffrey. The series, dubbed into four Indian languages, will be screened by cable channel Broadcast Worldwide later this year.

Main Yardley role goes to Germany

Wella has transferred the chief marketing role for the quintessentially English Yardley brand to its German office, following the departure of Helen Cooper, international marketing director, to set up a dotcom business.

BORDER LINES: COLOGNE - PR restructure at Sony Germany

Sony Germany is restructuring its PR function and moving Bodo Gebhardt, formerly the company s head of press and information, to head up communications at Sony Broadcast and Professional. Gebhardt will take responsibility for marketing communications, press and publicity for the investment goods sector,...

CAMPAIGN REPORT ON GERMANY: Radio days - Radio advertising might be a young medium in Germany but it is experiencing rapid growth as clients seek an alternative to print and TV, Robert Gray reports

The first privately owned radio station in Germany, RPR Eins, only began life as recently as May 1986. Radio, therefore, has had a lot of ground to make up on print and television as an advertising medium. But it is beginning to do just that. After a disappointing 1998, last year was a barnstorming...

CAMPAIGN REPORT ON GERMANY: The media barons - The size and scale of the media in Germany means that its leaders are powerful men. Ken Gofton profiles three of the industry’s biggest hitters

ROLF SCHMIDT-HOLTZ

 

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