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an estimated pounds 10 million of the budget will be spent, and is running in Holland, Italy and Germany, where...Abbott Mead Vickers BBDO has been picked as lead agency for the pounds 30 million global launch of Genie, the mobile internet operation of BT Openworld. Genie is already on test in the UK, where an estimated pounds 10 million of the budget will be spent, and is running in Holland, Italy and Germany, where ...

CAMPAIGN-I: BEHIND THE HYPE - Xmas shopping using phone technology 12Snap allows users to buy at auction via their mobiles.

Rolling out just in time for the rumoured e-shopping spree this Christmas, 12Snap offers consumers the chance to buy goods such as concert tickets and electronic gadgets via auctions through their mobile phones. Already active in Germany and Italy, the good thing about this brand is that the service uses ...

Internet penetrates Europe at different rates

- The internet is infiltrating the lives of Europeans at very different rates, according to the latest figures from MMXI Europe. The UK and Germany are the leaders in terms of internet penetration with over 12.5 and 11.3 million unique users respectively. Denmark is lagging behind last, after France ...

Internet penetrates Europe at different rates

- The internet is infiltrating the lives of Europeans at very different rates, according to the latest figures from MMXI Europe. The UK and Germany are the leaders in terms of internet penetration with over 12.5 and 11.3 million unique users respectively. Denmark is lagging behind last, after France ...

FCB resigns US Amazon Account

the US, UK, Japan, Germany and France. ...

FCB resigns US Amazon Account

the US, UK, Japan, Germany and France. ...

Unilever centralises pan-Euro Bestfoods into Initiative Media

the account to Initiative, which also picks up Bestfoods business in France. Media for Italy and Germany ...

Amazon hunts for global ad network

advertising to run in Amazon s major markets: the US, UK, Japan, France and Germany. The pitch, which ...

One2One calls review of pounds 8m direct account

that Deutsche will rebrand the operation as T-Mobile, the name of its main mobile service in Germany ...

MindShare wins $700m Unilever media

separate. MindShare US s appointment follows it winning Unilever s business in Italy, Germany, India ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.