to remove filtersTrue North buys MBS in media network rethink
03 Nov 2000 | by ANNA GRIFFITHS
media agencies in France, Germany, Italy and the Netherlands. David Bell, the chairman and chief ...
Search results for Germany
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MARKETING MIX: I'll name that brand in one
30 Nov 2000
This week's mystery brand was developed from a brewery founded in Hamburg, Germany in 1879. In 1952, a wine importer named Sidney Garland spotted a potential niche in the UK market and ordered six ... is exported from Germany to over 80 countries. The UK is the biggest overseas market, and in the mid-1980s ...
Sara Lee enters bidding war for Bernard Matthews
27 Oct 2000
Matthews currently has operations in Germany, Hungary and New Zealand. ...
BBDO scoops German launch of Mars’ Celebrations
26 Oct 2000
in Germany....LONDON (Brand Republic) – BBDO Worldwide has snapped up the 14m launch business for Mars’ Celebrations mini chocolate sweets in Germany. Mars is hoping to capitalise on the success ... of agencies working on the Mars account in Germany. The others are D’Arcy Masius Benton & Bowles in Hamburg ...
European retail giants move media accounts
19 Oct 2000
LONDON (Brand Republic) – Two of Europe’s largest retailers have moved their media accounts in a massive shake-up of the sector. Wal-Mart has moved its German media budget to Uilot Media from BBDO Worldwide-owned GFMO. The company, which spent 12m on advertising in Germany last year, also appointed ...
Wal-Mart admits to German mistakes as losses mount
12 Oct 2000 | by Camilla Palmer
in Germany, but stressed the issue was whether they were being run the right way. Wal-Mart’s German 95 ... -Mart Germany, said, “We made mistakes.” One of them was failing to see the importance of distribution ... as is the case in Germany. Grappling with unfamiliar demands, suppliers failed to make deliveries and consumers ...
Starbucks extends into Europe
04 Oct 2000
test market for other European countries it wants to infiltrate, such as France, Italy and Germany ...
Bendick's to review after Leagas split
21 Sep 2000 | by BEN ROSIER
, also adapted from Germany. UK media for Bendick s is handled by MBS Media and is not expected ...
STOP PRESS
31 Aug 2000 | by POPPY BRECH
in France and Spain and Heye New Media in Germany. The agency has also announced a joint venture ...
Travis Sully Harari’s Sol promotion uses solar power posters
18 Aug 2000 | by JENNY WATTS
Travis Sully Harari has launched a solar-powered poster and bus-side campaign for Sol beer. The work is the start of a major push for the brand by the agency, which is looking to run a campaign across its markets in the UK, Germany and France. The campaign will heighten Sol s profile ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
