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Maldives hires Hill and Knowlton to promote tourism

29 Sep 2000

Following hot on the heels of Singapore and Jamaica, the Maldives is the latest resort to hire PR support. The lucky agency is Hill and Knowlton, which has been hired by the Maldives Association of Tourism Industry (MATI) to promote it across five international markets (UK, Germany, Italy, Japan ...

Cohn and Wolfe appointed to handle Virtual Visa PR

29 Sep 2000 | by DAVID MCCORMACK

core markets - France, Germany, Spain, Italy and the UK. Virtual Visa is split into four groups ...

Burson-Marsteller on top form in global rankings

29 Sep 2000 | by MAJA PAWINSKA

in Germany. The number two position is held by Hill and Knowlton, whose global income totals dollars 243 ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Business across borders - Cross-border commerce is certainly on the agenda, but the media industry has yet to work out a cohesive strategy for bringing in advertising revenue to support it. Andy Fry investigates

29 Sep 2000 | by ANDY FRY

-Ufa, the question is whether a client could build a TV schedule comprising M6 (France), RTL2 (Germany) and Channel 5 ... cent share in Kirch Gruppe to gain access to media vehicles in Germany and Italy, where Kirch ... arrangements for individual editions, NatMags has placed Ford and Adidas in Cosmopolitan across Germany ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Sites on Europe - Is a pan-Euro outdoor campaign feasible, or do different markets require campaigns tailored to their particular conditions. Emma Hall investigates

29 Sep 2000 | by EMMA HALL

can be more tactical and flexible. Germany, too, presents problems for pan-European advertisers ... and iBook campaigns ran in seven European countries in the first six months of this year, including Germany ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Sites on Europe - Is a pan-Euro outdoor campaign feasible, or do different markets require campaigns tailored to their particular conditions. Emma Hall investigates

29 Sep 2000 | by EMMA HALL

can be more tactical and flexible. Germany, too, presents problems for pan-European advertisers ... and iBook campaigns ran in seven European countries in the first six months of this year, including Germany ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Facing the Euro challenge - Mergers and acquisitions are reshaping Europe's advertising networks, and that adds to the task of those at the helm. Campaign profiles five to watch

29 Sep 2000

it is number one. In Europe, for instance, it s in the top ten in only two markets: Germany and Spain. So ... , Germany, Spain and Holland. The problem is the absence of a shared culture. While US rivals have been ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: In the media spotlight - Competition is hotting up among the media networks. Campaign profiles five media network heads and highlights the challenges they face in Europe

29 Sep 2000

such as Germany and France, says the agency faces two challenges. We ve got to get bigger faster in a ... , not an if. And the pair s close relationship with the third sibling, Universal McCann, in Germany and ...

GLOBAL RANKINGS 2000: WESTERN EUROPE - Rich pickings. Dot.com mania and a surge in client confidence have been a boon for PR, and EU agencies are feeling the benefits. Robert Gray reports

29 Sep 2000 | by ROBERT GRAY

undoubtedly been a brake on growth. Germany The German PR industry is growing rapidly - though ... acquisition saw H The driving factors behind the boom of technology PR in Germany are the Neuer Markt ... at pounds 1 = dollars 1.48; Fee income = PR fees only; 1 includes Hiller, Wust Partners in Germany; 2 ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Paper moves - News websites that have spawned from print titles are losing out to other more net-savvy news providers as the need for fresh tactics in the new-media race increases, Tracey Taylor reports

29 Sep 2000 | by TRACEY TAYLOR

such as Germany, represent a significant revenue source for newspapers. Players such as StepStone and Monster ...

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