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ANALYSIS: The high price of Levi's victory - Levi's may have won the battle to protect distribution of its products, but the war for brand defence is going badly. Mark Kleinman reports

Association study, International Price Comparisons, May 2001) Germany 38.06 (cheapest in EU) US ...

Clarks hires Klondike for global media task

As well as planning, Klondike will handle buying for the new ad campaign - due to break in early 2002 through St Luke's - in Spain, Germany, Holland, Belgium and Luxembourg. James Burgess, founding partner at Klondike said: "Consumers of style brands often have more in common with other ...

Hoegaarden reviews pan-Europe creative

Hoegaarden, the Belgian white beer brand distributed by Interbrew, is reviewing its pan-European creative. An agency will be appointed to handle a pan-European account covering markets including the UK, Germany, Spain and Italy. Interbrew is talking to agencies about the business and a pitch ...

MmO2 picks PHD to handle £150m Euro media for O2 brand

in Holland, Interkom in Germany and Digifone in Ireland. PHD worked on the Cellnet business but has ...

DIARY: Teasdale offers AMV's staff Christmas bonus in exchange for O2 aid

and Genie plus its brands in Ireland and Germany and Holland). We need to give O2 a brand ...

Greenpeace campaigners risk jail to fight terror laws

, and from Scotland to Germany, have been routed by road and sea, carrying highly toxic waste that is a ...

NEW MEDIA: SPOTLIGHT ON MMO2 - Mm02 gears up to woo public through rebranding exercise. The BT spin-off will need to learn from the mistakes of Cellnet, Alasdair Reid says

name will also apply in the company's other European markets - it has subsidiaries in Germany ...

STOP PRESS: ASA rejects complaints

The Advertising Standards Authority has rejected public complaints about a poster ad for Shepherd Neame's Spitfire Beer. The poster, by RPM3, carried the strapline 'Germany defeated. Now on to Japan. Sound familiar?' The ASA said it was in keeping with the nostalgic humour of the campaign ...

NEW MEDIA BRIEFS: Monster.com signs deal

Monster.com has signed a deal to provide its raft of recruitment services to users of AOL UK, France and Germany. AOL users will have access to Monster's CV tools, executive search, interviewing and job search techniques and other information linking prospective employers with applicants ...

Mm02 to hand European task to PHD

Cellnet in the UK, Viag in Germany, Telfont in Holland, Esat Digiphone in Ireland and Manx Telecom ...

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