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MEDIA BRIEFS: Clarks International appoints Klondike to account

Clarks International, the shoe manufacturer, has appointed media strategy agency Klondike to handle its international media planning and buying in Spain, Germany, Holland, Belgium and Luxembourg. The company is launching a new global advertising campaign early next year and Klondike's brief ...

ANALYSIS: The high price of Levi's victory - Levi's may have won the battle to protect distribution of its products, but the war for brand defence is going badly. Mark Kleinman reports

Association study, International Price Comparisons, May 2001) Germany 38.06 (cheapest in EU) US ...

Clarks hires Klondike for global media task

As well as planning, Klondike will handle buying for the new ad campaign - due to break in early 2002 through St Luke's - in Spain, Germany, Holland, Belgium and Luxembourg. James Burgess, founding partner at Klondike said: "Consumers of style brands often have more in common with other ...

High and Mighty repositions itself as fashion shop

retail outlets in the UK, and 11 across Germany, the Netherlands, France and Belgium. ...

Corrections

Sales of The Mail on Sunday rose to more than 2.6 million on the day following England's 5-1 victory over Germany in last month's World Cup qualifier. Campaign published the incorrect sales figures as 260,000 in its 7 September edition. Lawrence Dallaglio is currently appearing in a campaign ...

Adidas hires two for international Clima Cool work

and basketball shoes, will be available from March in the UK, US, Germany, Italy, France, Spain, Japan, Korea ...

Tommy Hilfiger names European marketing chief

in the US by agency Deutsch. In Europe, Germany is the largest market for the brand, followed ...

Tommy Hilfiger names European marketing chief

in the US by agency Deutsch. In Europe, Germany is the largest market for the brand, followed ...

Umbro promotes boss to new worldwide post

, by converting from subsidiary to licensee status in key international markets such as Germany and France ...

Puma agrees F1 sponsorship deal with Jordan team

of the Jordan brand Bill Sweeney and Puma board vice-chairman in Germany Martin Gaensler. Both parties ...

 

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