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Diageo to sell Malibu as Seagram
deal is approved

20 Dec 2001 | by Staff,

is to be taken over by Germany group Rotkappchen Sektkellerei. If you have an opinion on this or any ...

Heinz selects WCRS to boost baby food sales

13 Dec 2001 | by RAVI CHANDIRAMANI

infant food market, although baby organic food sales in the UK remain far behind those of Germany ...

Czech brewer Budvar beats
Anheuser-Busch 'Bud' ban

03 Dec 2001 | by Jennifer Whitehead,

Anheuser-Busch and Budvar were both awarded the right to use the "Budweiser" name in the UK by the Trading Standards Authority in 1997, and Budvar scored a major success in Germany this year when a court in Munich told Anheuser-Busch that Budvar could sell beer under the "Budweiser" trademark in Germany ...

Hoegaarden reviews pan-Europe creative

23 Nov 2001 | by IAN DARBY

Hoegaarden, the Belgian white beer brand distributed by Interbrew, is reviewing its pan-European creative. An agency will be appointed to handle a pan-European account covering markets including the UK, Germany, Spain and Italy. Interbrew is talking to agencies about the business and a pitch ...

STOP PRESS: ASA rejects complaints

22 Nov 2001

The Advertising Standards Authority has rejected public complaints about a poster ad for Shepherd Neame's Spitfire Beer. The poster, by RPM3, carried the strapline 'Germany defeated. Now on to Japan. Sound familiar?' The ASA said it was in keeping with the nostalgic humour of the campaign ...

Spitfire beer ad escapes racism allegations

21 Nov 2001 | by Sylvia Westall,

The ad, which was brought before the Advertising Standards Authority, was headlined "Germany defeated. Now on to Japan. Sound familiar?", and made reference to England's defeat of Germany in the World Cup qualification rounds. Several members of the public complained that the ad for "the Bottle ...

BBC and ITV sign World Cup rights deal

18 Oct 2001 | by Claire Billings,

The deal is understood to be worth around 255m ( 159.6m) for the exclusive live rights to broadcast 64 matches at next year's tournament -- to be held in Japan and Korea -- and the 2006 competition in Germany. The package also includes the rights to the highlights. Kirch initially wanted 170m ...

Allied Domecq strengthens drinks portfolio

05 Sep 2001 | by Staff,

, the fourth most-popular spirit in Germany.

Interbrew triumphs in £2.1bn Beck's bid

06 Aug 2001 | by Staff,

The acquisition of Germany's best-known beer will boost the world's number-two brewer's international presence considerably. In a statement, Beck's CEO Dieter Ammen said, "The quick ... premium brand, well positioned in Germany and internationally and, as such, it offers superior volume ...

Interbrew bids for Beck's

20 Jul 2001 | by Staff

LONDON - Belgian brewer Interbrew is to bid for the Germany beer brand Beck's. It is believes...In a statement, a spokesman for Interbrew said, "Interbrew is interested in bidding for Beck's because Germany is an important beer market and Beck's is a very nice beer brand." Beck's, which was founded in 1873, is Germany's fifth-biggest brewery and sells its beer in 120 countries ...

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