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Campaign against Santa Claus launched in Germany

03 Dec 2002 | by Staff,

LONDON - A campaign has been launched in Germany against the use of the famous red-cheeked Santa Claus as a marketing tool, first made famous in the 1930s by Coca-Cola.

EUROPEAN MEDIA: Germany - Waiting for change

27 Sep 2002 | by ELKE LOW

Elke Low reports from Germany, where the country's media owners are anxious for the long-predicted recovery to make an appearance.

Germany contests UK tobacco ad ban

11 Jul 2002 | by MARK KLEINMAN

Germany is challenging the Labour government's proposals for a UK ban on tobacco advertising, in a move that could spark a legal battle and delay the legislation.

Germany contests UK tobacco ad ban

10 Jul 2002 | by Mark Kleinman,

LONDON - Germany is challenging the Labour government's proposals for a UK ban on tobacco advertising, in a move that could spark a legal battle and delay the legislation.

INTERNATIONAL: Germany records six per cent growth in 2001 PR market

26 Apr 2002 | by UWE FORSTER

HAMBURG: The German PR market grew by more than six per cent last year compared to figures for 2000, according to PRWeek's sister magazine PR Report.

CAMPAIGN REPORT ON GERMANY: Home truths ... Germany's reputation for creating stoic ads may no longer be valid as agencies increasingly pick up more pan-European work

12 Apr 2002 | by LUCY AITKEN

Creatives from other parts of the world are used to poking fun at ads from Germany, criticising them for being austere and conservative.

CAMPAIGN REPORT ON GERMANY: Germany's moguls - Thomas Middelhoff's dressing up antics, Mathias Dopfner's expertise on pop music and Michael Rzesnitzek's motorcycle madness

12 Apr 2002 | by ANNA GRIFFITHS

Anna Griffiths profiles four of the most powerful men in the German media market.

CAMPAIGN REPORT ON GERMANY: Reversing the slowdown - Britta Bergemann, managing director of the largest media agency in Germany, HMS Carat, analyses trends in media for the past year and speculates on the year ahead

12 Apr 2002 | by BRITTA BERGEMANN, managing director, HMS Carat

The latest forecast growth figure for 2002 is 0.6 per cent, which indicates that the economy is far from a quick recovery. The main spur for recovery will come from the highly expansionary stance of economic policy in the US. Investment spending shows little likelihood of rising in the circumstances,...

CAMPAIGN REPORT ON GERMANY: Crash or burn - Germany builds quality cars - so its car ads have a lot to live up to. Here creative directors recall the best, as well as ones they would rather forget

12 Apr 2002

In due course, the Sixt office in Fulda had to close down as it was bombarded by hate mail and abusive telephone calls. There were clearly no more potential Sixt customers in Fulda.

CAMPAIGN REPORT ON GERMANY: TV's reality check - Germany's TV networks are undergoing a tough time as reality kicks in. Anja von Fraunberg lifts the lid on the Kirch crisis and other problems dogging the market

12 Apr 2002 | by ANJA VON FRAUNBERG

The stories unfurling in Germany's media could not be any more dramatic if they were screened on a primetime TV soap opera. The particular cliffhanger storyline in this case focuses on the Kirch Group, whose survival is under constant speculation.

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