Herald Tribune launches international news bulletin
25 Nov 2002 | by Claire Billings,
in Germany; Ha'aretz in Israel; Het Financieele Dagblad in The Netherlands; RCS/Corriere della Sera in Italy ...
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Agency Assessments unveils global expansion
26 Nov 2002 | by Staff,
ahead with its global expansion plans as it opens offices in Ireland, Germany, Singapore and Australia....These new operations -- which will operate under the AAI name in Ireland and Germany ... -Erickson Dublin and a senior Guinness marketer both in Ireland and globally. In Germany, John Sealey takes the reins of AAI Germany in Hamburg. Sealey was previously managing director of Scholz & Friends ...
Superbrands case studies: CNN
25 Nov 2002
CNNItalia, CNN.co.jp in Japan and CNN.de in Germany, with more in the pipeline. These join existing local ...
INTERNATIONAL BRIEFS: Gerling hires comms chief
22 Nov 2002
COLOGNE: Gerling - Germany's fourth largest insurance group - has hired a comms chief to lead its
Campaigns: Football tries to stamp out racist faction - Grassroots PR
22 Nov 2002 | by Maja Pawinska
ever series of events across Europe, including Italy, Spain, Austria, Germany, Poland and the UK ...
Olsen twins link up with Asda for brand extension
21 Nov 2002
' clean-cut image pays dividends. A launch in Australia, France, Mexico and Germany is imminent ...
MARKETING MIX: Brand manager of the week - Natasha Skunca
21 Nov 2002
' can mean here in UK. What was your best work-related trip? When I was working in Germany we went ...
Radio consolidation a step closer
21 Nov 2002 | by MediaWeek
in the Bertelsmann Springer publishing auction in Germany. In the wake of the draft Communications Bill ...
THERE ARE NO GLOBAL BRANDS ..
21 Nov 2002 | by JENNIFER HISCOCK
. "Don't spoil the brand by adding a German cultural burden," said a respondent from Germany. And from ...
There are no global brands...
20 Nov 2002
burden," said a respondent from Germany. And from South Africa: "We actually don't want them to be South ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
