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UK marketing spend set to lead growth in 2003

18 Dec 2002 | by Claire Billings,

LONDON - Marketing expenditure in the UK is set to grow faster than in the US, Germany and France...UK marketing spend is set to grow 5.3% next year, after climbing 4.2% this year. In Germany, last year's fall of 4.5% is set be reversed with growth of 1.5%, while France's growth will accelerate next year, up 5.1% after growing just 0.3% in 2002. The US will show growth of 4.4%, following growth of 2 ...

EDITORIAL: Is McDonald's UK identity at risk?

17 Oct 2002

that the company's marketing messages in the UK and Germany "did not resonate as well with consumers as we had

CAN MAC FIGHT BACK?: McDonald's has been a global success story but as its shares hit a low, Daniel Rogers asks if it is keeping pace with changing consumer tastes

17 Oct 2002 | by DANIEL ROGERS

, while sales in the UK and Germany, McDonald's two biggest European markets, were also weaker than ...

NEW MEDIA: SPOTLIGHT ON NECTAR - Nectar's crash reveals danger of creating too much demand

04 Oct 2002 | by MARK SWENEY

, Lufthansa, Air France and KLM. With a £19 million launch budget in Germany, the UK and France, Opodo had ... operations run, underwent 23,000 hours of testing before the launch in Germany, with another 7,000 before ...

Grey Worldwide wins pitch for £3m mail order launch

12 Aug 2002 | by Joe Gill,

Grey won a pitch involving Together's incumbent agency Code to launch Pure in September, ahead of a spring distribution of a 32-page catalogue in 16 countries, including key markets the UK, US, France, Germany and Japan. Annett Hausner, managing director of Together, said: "We were looking ...

POINT-OF-PURCHASE: How to exploit POP around the globe - Brands have to match their POP to local markets for campaigns to succeed

08 Aug 2002 | by RACHEL MILLER

, fixtures and any legal requirements. Some markets are more restrictive than others. Germany has ... , but in Germany, where retailers are more similar, you would only have to produce two types of stand. So ... Nordic region, the UK, Spain, Portugal, Italy, France, Germany, Austria, Switzerland, Poland, Greece ...

Superbrands case studies: McDonald's

28 Jun 2002

outside the US. McDonald's had successfully established markets in Canada, Japan, Australia and Germany ...

Lastminute takes £2.4m stake in German travel firm

10 Jun 2002 | by Claire Billings,

and offline marketing activity throughout the company's 530 travel agent outlets across Germany. Lastminute ... board of LCC24. According to Hoberman: "Germany is the largest travel market in Europe ... ." LCC is one of Germany's largest independent international franchised travel agencies, with 730 travel ...

Habitat alters ID for global growth

30 May 2002 | by MARK KLEINMAN

since expanded into countries including Germany and Hong Kong. It hopes the new brand image will reflect ...

Yahoo! closes European auction sites and will promote eBay

23 May 2002 | by Staff,

The move will see Yahoo! close five European auction sites, including the UK and Ireland site as well as France, Germany, Italy and Spain. The closure is being seen as an admission of defeat for the portal and a boost for eBay. Yahoo! has trailed badly in third place in much of Western Europe behind ...

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