to remove filtersSuperbrands case studies: Orange
18 Nov 2002
mobile operator in Germany) announced the acquisition of Orange plc. The offer was completed in February ...
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Drooling dogs to target trendsetters for Sony Ericsson
11 Dec 2002 | by Jennifer Whitehead,
The campaign has been created by the Amsterdam-based agency StrawberryFrog and is running in the UK, Germany, France, Norway, Sweden, Denmark, Spain and Italy. It is in support of Sony Ericsson's T300 mobile phone, called The Bar, and the snap-on MCA-25 CommuniCam. In what Sony Ericsson ...
O&M creates office characters to bring IBM products to life
11 Oct 2002 | by MARK SWENEY
worldwide campaign with executions also running across Germany, Italy and France. The first wave ...
OMD scoops $100m global Siemens business
09 Oct 2002 | by Staff,
of the Siemens business in a number of other territories, including France, Argentina, Australia and Germany ...
Utilities urged to look at loyalty schemes
11 Sep 2002 | by Staff,
firms are missing out on. Seeboard in the UK and HEW in Germany were able to sign up a relatively high ...
Siemens abandons plans to register Nazi Zyklon name
05 Sep 2002 | by Gordon MacMillan,
under the Nazis. In all, Germany is expected to pay more than £3.5bn in compensation to victims ... no designs to use the name in the US, Siemens already uses the Zyklon name in Germany where the word translates as "Cyclone". In Germany, the firm uses the 'brand name' for some Siemens vacuum cleaners ...
Greenpeace says Esso boycott working
05 Sep 2002 | by Joe Gill,
of Esso's logo made it resemble Nazi Germany's SS. The court case was seen as a victory by the "Stop E ...
Esso wins court victory over Greenpeace in logo battle
09 Jul 2002 | by Staff,
The world's largest oil company brought the case in Paris last month. Greenpeace will now be forced to stop using the Esso name in its publicity material, which replaces the two SS's with dollar signs. ExxonMobil had argued that the manipulation of its logo made it resemble Germany's WWII Nazi SS ...
Esso sues Greenpeace over use of logo and damage to brand
25 Jun 2002 | by Staff,
dollar signs, which it says resemble Germany's hated Nazi SS. Stop E$$o says it has targeted Esso ... , Canada and Germany. The campaign in the UK is a coalition of Greenpeace, Friends of the Earth and People ...
Zeta-Jones to be global face of T-Mobile
12 Jun 2002 | by Jennifer Whitehead,
customers worldwide. It has already launched an advertising campaign in the UK, Germany and Austria ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
