GERMANY: SETTING CREATIVE STANDARDS
11 Apr 2003 | by Deneke von Weltzein, the creative director at Jung von Matt
Media owners really should lead the way with quality ads. So why do they run so much dross, Deneke von Weltzein asks.
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HOTLINE: Lowe offices in Germany awarded Campari account
15 Aug 2003
Lowe offices in Hamburg and Frankfurt have been awarded the Campari account in Germany after a four-way pitch. The appointment marks a change in strategy for the brand whose account has traditionally been handled by an Italian agency across Europe. Until now, work by BBDO in Italy has been adapted for...
GERMANY: DIFFUSING THE DRAMA
11 Apr 2003 | by Elke Low
Times are tougher for advertising and media in Germany than elsewhere in Europe. Elke Low reports on a new kind of advertising to emerge from what is normally a strong and stable market.
GERMANY: GERMAN GIANTS
11 Apr 2003 | by Anna Griffiths
Anna Griffiths interviews four of the most influential figures on the German ad scene about the effect the recession is having and which ads are cutting through the clutter.
GERMANY: TROUBLE AT THE TOP
11 Apr 2003 | by Friedhelm Gieseking
Large networks have seduced Germany's best creative talent, triggering a round of musical chairs in its normally serene ad community. Friedhelm Gieseking reports.
INTERNATIONAL BRIEF: JTI Germany appoints Ehrhart
14 Mar 2003
KoLN: JTI Germany, the Koln-based subsidiary of Japan Tobacco International, has appointed Christoph Ehrhart as director of corporate affairs and PA. Ehrhart reports to JTI managing director Pascal Chevailler, who previously handled corporate comms.
View from Europe: never discount Germany
07 Mar 2003
Changing legislation in the German market could result in a burst of activity for direct and interactive marketing, writes Stewart Pearson, CEO Europe, Middle East and Africa for Wunderman .
INTERNATIONAL BRIEF: Appointment at JTI Germany
07 Mar 2003
KOLN: JTI Germany, the Koln-based subsidiary of Japan Tobacco International, has appointed Christoph Ehrhart as director of corporate affairs and PA. Ehrhart reports to JTI managing director Pascal Chevailler, who previously handled corporate comms. JTI Germany is one of 40 branches of the tobacco giant,...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
