Search results for Germany

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Ford StreetKa - a new star shines over the old brand

19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain

comparative analysis with Germany, who did not leverage the Kylie relationship as much as the UK, achieved ...

Expedia European marketer Shaw in shock departure

18 Dec 2003 | by Ben Carter,

the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany. While ...

Stein replaces Knüppel at Dresdner Bank

18 Dec 2003 | by PR Report, Germany

Simone Stein has become press spokesperson for the Dresdner Bank in Frankfurt, and will manage the company's internal and external communications.

Top Expedia marketer in shock exit

18 Dec 2003 | by Ben Carter

and Germany. While at Expedia, UK Shaw was responsible for appointing Clemmow Hornby Inge to its 10m ...

OPINION: How Coke moulded our view of Santa Claus to fuel winter sales

18 Dec 2003 | by Mark Ritson, assistant professor of marketing at the London Business School

For many centuries, Christian missionaries told the tale of the generous bishop and soon the story came to represent different things in different cultures. In Germany, St Nicholas and his assistant Ruprecht dispensed presents to children. In Italy, La Belfana, a good witch, who dressed always in black ...

MOVING UP: My first job - Carsten Boers, managing director, UK Flytxt

17 Dec 2003

-star hotel in beer being a good case in point. I'd tripped with my loaded tray of Germany's finest ... have gone back in time and erased what was my first really important client meeting in Germany. Being ... at the diagram. Needless to say, I've never asked for an Org-Chart in Germany since and concluded that it would ...

MIELE PROFESSIONAL CASE STUDY: Passionate about dealers

17 Dec 2003 | by Holly Acland

presented to Miele Professional in the US, Holland, Germany and Italy. "Three years ago, we were number ...

McDonald's seeking growth with back to burgers policy

16 Dec 2003 | by Claire Billings,

The fast-food giant will retain its stake in Pret a Manger, but will close outlets in Japan and sell off its Boston Market chicken outlets in Canada and Australia, and its Donatos Pizzeria chain in Germany. It is also exiting its joint venture with Italian chain Fazoli's and is selling its Donatos ...

Löw heads to head comms for Tank & Rast

16 Dec 2003 | by PR Report, Germany

Peter Markus Löw is to take over leadership of the new corporate communications and public affairs department at Autobahn Tank & Rast Holding GmbH.

THE BOOK OF LISTS: The 10 Most influential international media brands

16 Dec 2003

, Blender, which is giving Rolling Stone a run for its money. It's also a big seller in Germany ... of the substantial pile of women's titles in the UK, Germany, Spain and Poland. ...

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