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CAMPAIGNS: Youths led to salivate over new handset - Consumer PR

, Germany, Italy, Spain, Sweden, Denmark and Norway. Strategy and Plan The two-part strategy ...

Cubitt Consulting hired by DeTeWe for corporate PR

Cubbitt associate Mark Houlding said the main task would be to build the corporate brand of DeTeWe, the telecommunications division of 4bn turnover Mannheim-based Roechling Group. 'In Germany, DeTeWe has a huge design-led presence along the lines of something like BT, while it is almost unknown in the UK,' said Houlding ...

Bluetooth comms targets mass market

Porter Novelli was last week appointed to run the campaign after an eight-way international pitch. The campaign is set to focus on the raft of new mobile devices that Bluetooth will be included in over the next two years. The PR campaigns kicked off last week in the UK, US, France, Germany, Japan and Singapore ...

ARM to pitch PR business as part of a global review

The group is reviewing its agency relationships in the UK, France, Germany and North America. Three agencies are set to be affected by the review, including three-year incumbent Axicom, which is retained both in the UK and Germany. Lucy Turpin Communications handles the group's PR in Germany, while ...

Phonecard firm's UK consumer and B2B job is pitched

. Headquartered in London, the European division operates in ten countries, including Ireland, France, Germany ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.