18 Dec 2003
| by Mark Ritson, assistant professor of marketing at the London Business School
For many centuries, Christian missionaries told the tale of the generous bishop and soon the story came to represent different things in different cultures.
In Germany, St Nicholas and his assistant Ruprecht dispensed presents to children. In Italy, La Belfana, a good witch, who dressed always in black ...
16 Dec 2003
| by Claire Billings,
The fast-food giant will retain its stake in Pret a Manger, but will close outlets in Japan and sell off its Boston Market chicken outlets in Canada and Australia, and its Donatos Pizzeria chain in Germany.
It is also exiting its joint venture with Italian chain Fazoli's and is selling its Donatos ...
12 Dec 2003
| by Lucy Aitken and Robin Hicks
- was phenomenal, although OMD already held the account in Germany, Spain, parts of Asia and Latin America and half ...
31 Oct 2003
| by Mark Tungate
-regulation across Europe, citing the UK, Germany and France as examples of best practice. "We have recently been ...
17 Oct 2003
| by Jeremy Lee
to Rutherford, has made some big inroads with Germany, Italy, China, all of central Asia, Arabia and north ...
10 Oct 2003
| by Jennifer Whitehead,
Tour and lovin' it live will visit the UK, Ireland, Germany, the Netherlands and Italy before winding ...
10 Oct 2003
American Express - O M Germany...American Express has targeted specialist groups in Germany since 1998 with its Special Interest Cards. The gay community, horse riders, golfers and bikers all have their own cards through which they are targeted with promotions. Pride Card holders, for instance, can receive a discount from the Oscar Wilde ...
02 Oct 2003
Campbell's UK has hired Paul Churchill, Procter Gamble's marketing manager on Ariel for Germany
19 Sep 2003
BMW X5/M3 - JUNG VON MATT GERMANY
03 Sep 2003
| by Mark Kleinman,
The company, which unveils its first worldwide brand campaign, "I'm lovin' it", in Munich tonight (Wednesday), is to sponsor Timberlake's 35-city European tour, which begins in Germany in November.
In return, the singer will undertake work to support McDonald's charities, its World Children's Day ...