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News Analysis: Business faces UK trust challenge

Edelman Annual Trust Barometer was conducted among 1,200 opinion leaders in the US, the UK, Germany ... in Germany (12 per cent), Brazil (20 per cent), France (13 per cent) and the UK (21 per cent). When asked ... respondents said they were less likely to buy a US product because of Bush. In Germany, 66 per cent were less ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.