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New consultancy targets arts with loyalty message

and the Northcott Theatre in Exeter, while contracts are under discussion in Sweden and Germany. Dixon was a ...

JWT restructures global CRM network as rmg:connect

markets including the US and Canada, UK, France, Spain, Italy, Ireland, Germany, Japan, China, Hong Kong ...

Proximity expands mobile business with Ericsson

The deal initially covers Germany, Italy, Singapore, and the US where the two will promote mobile as an increasingly effective channel for relationship marketing. Johan Bergendahl, vice-president of marketing at Ericsson, said: "Mobility is a key requirement for today's societies. With the growing number of multimedia ...

Thomas Cook fixes on direct response

to the group's head-quarters in Germany. Four integrated agencies are involved in the pitch process, which ...

Abacus France launch to help catalogue companies

mail order market. Our international experiences in the UK, Germany and Japan indicate that the timing ...

EuroDirect releases Cameo classification for Ireland

has classifications for countries all over the world including Australia, France, Germany, Spain, Hong ...

Size pricing unlikely to be introduced before 2006

against the move, arguing that while other countries such as Germany and Australia already take ...

Tic Tac targets teenagers with debut SMS campaign

The confectionery brand has hired mobile marketing agency Mindmatics to develop a raft of activity based around a mix of SMS and multimedia messages, which will be sent to targeted youth mobile phones in the UK. Tic Tac has already started an SMS campaign in Germany using the strapline "Tic Tac and Talk ...

Direct news: Tic Tacs in debut SMS campaign

The confectionery brand has hired mobile marketing agency Mindmatics to develop a raft of activity based around a mix of SMS and multimedia messages, which will be sent to targeted youth mobile phones in the UK. Tic Tac has already started an SMS campaign in Germany using the strapline 'Tic Tac and Talk ...

PPA pushes for wider boundaries on cheaper mailing

such as Germany and Australia already take into account the size of mailings in their prices, it is not used as a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.