Germany: Germany's agencies to watch
10 Sep 2004
Germany has some 4,000 ad agencies vying for clients and billings. Pippa Considine profiles the four most interesting shops in the market.
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Germany: Germany's creative challenge
10 Sep 2004
It may be a victim of its language, the economy or its manufacturing history. Lucy Aitken discovers reasons for Germany's lack of creative heritage. When McDonald's turned to its agencies last year and asked them to participate in a worldwide "competition of ideas", there were gasps when a German agency...
Germany: Europe's giant still sleeps
10 Sep 2004
Despite signs of a recovery, the German advertising industry is reeling from three years of decline. Friedhelm Gieseking reports.
Germany: Plight of the print barons
10 Sep 2004
The new economy inflicted serious damage on Germany's publishing behemoths, but the companies that responded the fastest are bouncing back, Irmella Schwab writes.
BBC World to go digital in Germany doubling viewers
13 Aug 2004 | by Staff,
LONDON – News and information channel, BBC World, is set to double its reach across Germany as the nation's digital TV network is launched.
Germany ripe for buy-outs, says Dutch publisher
06 Jul 2004 | by MediaWeek
Wolters Kluwer, the Dutch publisher, is mulling acquisitions in Germany to develop its educational publishing business, said executive board member Jean-Marc Detailleur.
JWT Germany beats two to win global ad business for Bosch
30 Apr 2004
J. Walter Thompson Germany has won the global advertising account for the engineering conglomerate and white-goods manufacturer Bosch after a competitive pitch.
Danone hands top UK role to Germany chief
15 Apr 2004 | by Emily Rogers
Danone Dairies has handed its top UK marketing job to Martin Theiss, who moves from a senior marketing role at Danone Germany.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
