to remove filtersAd spend outperforms global economy
06 Dec 2004 | by MediaWeek
is expected to propel advertising in China past levels spent in France by 2006 and in the UK and Germany ...
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Feather Brooksbank hold on to Lactalis
13 Dec 2004 | by MediaWeek
-European account for the UK, Germany, Spain, Portugal, the Netherlands, Belgium, Russia and the Ukraine will still ...
Web puts dent into TV and press
03 Dec 2004 | by MediaWeek
The study of 3,800 people conducted by JupiterResearch, explored the impact of the online medium compared to traditional media. It looked at up to 800 users in UK, Germany, France, Sweden, Spain and Italy and revealed that 27% of respondents had decreased their consumption of other media in favour ...
The guide to...
23 Nov 2004 | by MediaWeek
on the internet. ? Those favouring the euro are 92% more likely than the average to have visited Germany ...
Adland given two years to negotiate terms of surrender
23 Nov 2004 | by MediaWeek
three or four times less food ads per hour on average than Germany , Denmark , Finland ...
Competitive instinct – the battle for the outdoor market
23 Nov 2004 | by MediaWeek
for new players, such as Wall in Germany and Cemusa in Spain , to enter the market in the UK . Also ...
In Brief
16 Nov 2004 | by MediaWeek
Mediaplus retains the account in Germany , Austria and Switzerland . Media Week to host DAB Question ...
Lego confirms Carat win
15 Nov 2004 | by MediaWeek
Carat will hold the account in 16 European territories, while German media agency Mediaplus has retained the account in Germany, Austria and Switzerland. The account is worth £6.2m in the UK and £35m excluding the Mediaplus-held territories, according to Carat, and includes Lego toys and Legoland parks ...
MindShare wins Tourism Ireland
11 Nov 2004 | by MediaWeek
said the account, which spans 16 markets including the UK, the US, France and Germany, is worth £35m ...
Vizeum wins £32m Panasonic account
09 Nov 2004 | by MediaWeek
-tender. Panasonic’s European marketing headquarters in Germany led the review, which was managed by Effective ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
