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Brand Builders: Carolyn.K

hopes to launch in France, Italy and Germany next, and the US by the end of next year. Her ultimate ...

The story of Unilever's media pitch

, which held the business in Italy and Germany. But a wild card was thrown in: the two Unilever agencies ... Unilever itself. Sources suggest that Germany and Italy, the markets which used MindShare, were both ... media manager in Germany, is said to have been actively opposed to the process. Many local markets ...

Unilever denies adspend cuts after appointing MindShare

, and Carat. Previously, WPP-owned MindShare had only held the Italy and Germany accounts before winning ...

MindShare wins £680m Unilever pan-European account

Initiative held the account in the UK and most of the other major European markets, with the exception of Italy and Germany, which were held by MindShare. MindShare, part of WPP Group, now holds the business across all Unilever's divisions and in 15 European markets. Giulio Malegori, CEO of MindShare ...

Unilever media pitch descends into farce

the business in every major market across Europe, with the exception of Italy and Germany, which use MindShare ...

Unilever's pan-European media pitch descends into farce

the business in every major market across Europe, with the exception of Italy and Germany, which use MindShare ...

Interpublic wins €20m Tommy Hilfiger pan-Euro media

as the central hub for Northern Europe, supported by Germany and local offices in Belgium, Scandinavia, Austria ... spans 13 markets including the UK, France, Germany, Spain, Italy, Austria, Switzerland, Ireland ...

Alan Rutherford set to announce plans for Unilever media

imposed upon them. Germany tried to resist the review and Italy pulled out of it altogether, but no-one at Unilever was able to confirm this. Germany and Italy are with MindShare. In the event of a centralisation ... in Germany and Italy. If the account does move, the winning agency will have to move fast in order to bed ...

Sector Insight Facial skincare: Face value

% of British teenage girls wear make-up, beginning earlier than girls in France, Germany, Spain or Italy ...

World: New-business Analysis - $1.5bn Nestle becomes biggest account in play

/s CLIENT: TCHIBO (non-food account) Task: Creative, media planning and buying, Germany Budget: $50m ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.