to remove filtersTop Performers of 2004: International Advertiser of the Year - HP
10 Dec 2004
in the key markets Germany, Japan, Korea, France, the UK and the US this year shows HP's advertising has ...
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Sony BMG reviews £8m media brief
10 Dec 2004 | by Jeremy Lee
The company has employed the media auditor Billetts to draw up a shortlist of agencies. Vizeum holds the £6.5 million BMG Records account, part of Germany's Bertelsmann media group, while MG OMD looks after Sony Records. Sony is globally aligned to OMD following a review in 2002. Billetts ...
New consultancy targets arts with loyalty message
07 Dec 2004 | by Staff,
and the Northcott Theatre in Exeter, while contracts are under discussion in Sweden and Germany. Dixon was a ...
OFT transfers iTunes complaint to European Commission
03 Dec 2004 | by Daniel Farey-Jones,
Which? (formerly the Consumers' Association) originally went to the OFT with its complaint that iTunes charges UK customers around 20% more than customers in France and Germany. It complained under the Competition Act 1998 that iTunes discriminated on price according to the user's country of residence ...
Web puts dent into TV and press
03 Dec 2004 | by MediaWeek
The study of 3,800 people conducted by JupiterResearch, explored the impact of the online medium compared to traditional media. It looked at up to 800 users in UK, Germany, France, Sweden, Spain and Italy and revealed that 27% of respondents had decreased their consumption of other media in favour ...
Fenton sets up production company
03 Dec 2004
Germany. Originally signed in the UK by Tony Kaye, he then joined Arden Sutherland-Dodd before launching ...
Adwatch: The weekly analysis of advertisement recall
01 Dec 2004
Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (5) Asda Publicis/Carat 81 2 (4) McDonald's Heye Partners Germany, Leo Burnett 78 ...
Supermodel Heidi Klum is next to be lovin' McDonald's
26 Nov 2004 | by Jennifer Whitehead,
She joins Destiny's Child and Justin Timberlake, as well as local celebs such as Alan Shearer and Lawrence Dallaglio, on the list of famous faces to appear in the fast-food chain's advertising. However, the Klum ads are only scheduled to show in her native Germany at this stage. She is due to shoot her first ...
Adwatch: The weekly analysis of advertisement recall
24 Nov 2004
Lowe/Initiative 72 4 (4=) McDonald's Heye Partners Germany, Leo ...
British TV sweeps the board at the US Emmy awards
23 Nov 2004 | by Sam Matthews,
category and starred 'Sexy Beast' actor Ray Winstone. The only non-British winner was Germany, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
