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OFT transfers iTunes complaint to European Commission

Which? (formerly the Consumers' Association) originally went to the OFT with its complaint that iTunes charges UK customers around 20% more than customers in France and Germany. It complained under the Competition Act 1998 that iTunes discriminated on price according to the user's country of residence ...

T-Mobile names Wrigley's Gritzuhn as marketing chief

Gritzuhn leaves Wrigley, where he is regional vice-president of Western Europe, after four years. Prior to joining Wrigley, he worked for Procter & Gamble for 12 years, holding several marketing positions in Germany and Sweden. He takes over from Arora, who quit in September and is set to join Google ...

Proximity expands mobile business with Ericsson

The deal initially covers Germany, Italy, Singapore, and the US where the two will promote mobile as an increasingly effective channel for relationship marketing. Johan Bergendahl, vice-president of marketing at Ericsson, said: "Mobility is a key requirement for today's societies. With the growing number of multimedia ...

Yahoo! Europe inks pre-installation deal with Sony Vaio

People buying Sony computers in the UK, France, Germany, Italy and Spain will find the Yahoo! services already installed when they boot them up for the first time. Yahoo! hopes that it will introduce its products to millions of people using Sony Vaio computers. There is growing competition between ...

Vodafone lures 3G customers with 24-inspired drama

The mobile phone giant is launching 3G in 13 countries, including the UK, Japan, Germany, France and Australia. It is rivalling Orange and Hutchison's 3 with services including video calling, full-track music downloads and content such as the made-for-mobile drama inspired by '24', the real-time serial ...

Panasonic hikes media spend amid move into Vizeum

in Germany. Media will continue to be bought on a country basis. The appointment follows a three ...

ECC and Brodeur merge to form European agency Pleon

LONDON - Germany's largest PR agency ECC is to merge with Brodeur's European communications...agency partners. As part of the deal, ECC Kohtes Klewes in Germany and Belgium, ECC Publico in Austria ... nine-way pitch, said the agency's network in the UK, France, Germany, Italy and Benelux countries were ...

Ferrero pushes Tic Tacs with first mobile marketing work

awareness to a youth market that is highly mobile-friendly." MindMatics has offices in Germany and the UK ...

MediaCom wins Deutsche Telekom £245m European task

The account includes Germany, where MediaCom was the incumbent agency, as well as the Netherlands, the Czech Republic and Austria. In the UK, MediaCom has snatched the account from Interpublic Group's Universal McCann, which has recently had a successful run of new-business wins, including the £19m More Th ...

Deutsche Telekom reviews £245m European media task

The company, which owns mobile phone firm T-Mobile, is also reviewing the assignment in Germany, the Netherlands, the Czech Republic and Austria. The two incumbents on the account, Interpublic Group ... . Universal McCann handles the account in the UK, whereas MediaCom handles the planning and buying in Germany ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.