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World: media analysis - How Metro became a magnet for big multi-market ad deals

the streets of New York city. Even in Europe there are gaps including two markets - Germany and the UK ...

US almond board in pan-Euro pitch

The six-year incumbent agency, Ketchum, is one of the agencies involved in the review, concerning a contract for the UK, France and Germany, according to an ABC spokeswoman. The campaign will aim to stress the nutritional benefits of almonds, following a report last summer by the US Food and Drug ...

Imperial Tobacco to pitch financial brief

involved in the pitch process said Imperial Tobacco had stipulated connections in Germany as an advantage ...

MPG wins international £5m Polaroid account

The agency won the business after a three-month pitch process and will co-ordinate international activity across eight markets. The majority of spend will be in the UK and Germany. Polaroid's account was previously handled by Starcom Group but the company decided to hold the pitch as it pushes into emerging ...

Deutsche Post challenges Royal Mail with Speedmail

with the monopoly provider. The Germany company will also gain a delivery network straight to businesses in London ...

Heinz Europe role goes to Coke man

Reporting to Joe Jimenez, HJ Heinz's executive vice-president and Heinz Europe president and chief executive, Warmoth takes direct responsibility for a newly configured East region, which includes Germany, Poland and Russia. Warmoth will also lead the Heinz Europe Growth Strategy. This is based on six ...

OPINION: Digital radio revolution needs a marketing boost to gather pace

It is, at least, realistic about the date involved. No one is asking for December 31 2006 and, indeed, the industry doesn't seem to mind whether the date is 2010 or 2015 - just as long as there is a date to concentrate minds. And there is a precedent. Germany has set a switch-off date for analogue ...

In Brief.

to host the 2012 Olympics – and has upset its team in Germany in the process. The Germans want Leipzig ...

Agencies line up as US government calls $50m tourism pitch

. The US is keen to attract holidaymakers from key places, including the UK, Canada, Germany, Japan ...

Santé handed infertility contract

focus on the UK, Germany, Spain, Italy, France and Belgium. The PR campaign will target journals ...

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