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Sector Insight: Mobile phone content - Calling the tune

. It has a presence throughout Europe, but is particularly strong in Germany, Switzerland ...

50 Years of Fame: Brandfame - Vodafone

While major corporate deals such as the takeovers of Germany's Mannesmann and Japan Telecom have played their part, the brand's emphasis on TV advertising also takes a lot of the credit for this rapid growth. Right from the start, the medium has been at the heart of Vodafone's marketing strategy both ...

The World: Dusseldorf - Vodafone hands OMD P120m media business

OMD Germany has won the P120 million media planning and buying business for Vodafone Germany...The win comes after a six-month pitch, part of an ongoing European media review currently being undertaken by the mobile phone operator. Creative duties, which are handled by JWT in Germany, were not affected by the review. The pitch, run by Media Audits Hamburg, saw OMD Germany competing against ...

Scandinavia: Great nordic conquerors

, Crispin Porter Bogusky in Miami and Weigertpirouzwolf in Germany. Ikea has been known to celebrate ...

Microsoft XP global ads aim to invoke passions

, which breaks in the US this week, will be rolled out to Australia, Canada, France, Germany, India, Italy ...

The Work: Private View

: Grant Hunter Photographer: Martin Brent Exposure: Posters (UK); press (Ireland, France, Germany ...

The World: Berlin - TBWA hires Saatchi & Saatchi creative chiefs

TBWA\Germany has appointed Benjamin Lommel (top) and Harald Wittig (bottom) as joint heads...The signings follow TBWA\Germany's win of the Siemens mobile phone global branding account and its appointment to the European lead on the Masterfoods Kitekat business. The current Berlin ... officers for TBWA\Germany. ...

World Media in 2005: Germany

Germany is mired in recession, with the media industry enduring redundancies on a large scale...Some 4.5 million are unemployed in Germany, which has been dogged by recession for the past ... . Worth around 850 million euros, Burda is keen to close the gap on Gruner Jahr, Germany's biggest publisher. Germany has the largest magazine market in Europe and it claims about 23.9 per cent of all ...

World Media in 2005: Russia

, they will add up to half the size of the G6 economies (the US, the UK, Japan, Germany, France and Italy). Yet ...

World Media in 2005: Sweden

Scandinavian countries and in Germany. Meanwhile, Modern Times Group is investing in TV channels in Eastern ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.