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Editorial: The brands emerge from the tunnel ...

to the Nike-sponsored Brazil team beating Adidas-sponsored Germany in the final - and Nike-sponsored Ronaldo ... smart ambush campaigns. This time, with the World Cup staged on its home turf in Germany, Adidas ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.