Telephone cold-calling is the most disliked method of direct marketing, with texts coming a close second as the most intrusive method of contacting consumers. The survey involved five main European countries: UK, France, Germany, Italy and Spain. All territories cited telephone marketing as the most ...
The company, which is based in Germany, owns the Freemans, Grattan and Kaleidoscope brands in the UK. The incumbent on the eCRM account is Tequila\Manchester, which also handles the majority of Otto's direct and press advertising. Otto's aim is to have at least 40% of its sales accounted for by online ...
The new money follows the £3m in growth capital secured by brokers Olympus in February last year. This funding will be used to open new international offices and make acquisitions. Gyro, which has 10 offices in countries including the US, UK, Ireland, the Netherlands, Germany, Switzerland and Sweden, aims to become ...
centres in France, Italy, Austria and Germany, as well as seven in the UK. If you have an opinion ...
EuroDirect's Cameo consumer classification system covers Germany, while AZ Direct brings names and addresses for German consumers. The combination allows UK and European clients to create highly targeted ... management and is itself part of Germany's Bertelsmann AG media group. John Dobson, managing director ...
prospects improving as in other Western European markets like France and Germany. Direct and internet ...
managing director of Draft Paris, will be Pannaud's deputy. In Germany, Peter John Mahrenholz, the former chief executive of FCB, will head Draft FCB Germany. It remains unclear who will lead Draft FCB ...
, resulting in promotions at Iris London, as the agency prepares to expand to India, Germany and Miami.
Identex will host and develop the half-million customer record database, including integrating its email communications, allowing for analysis of this data from consumers in 16 countries. Phase one has just gone live and covers Finland, France, Sweden and Germany, as well as Luxembourg and Poland ...
that improvements were happening in other parts of Europe, particularly in Germany. The proportion of companies ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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