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Telesales most annoying marketing methods says survey

Telephone cold-calling is the most disliked method of direct marketing, with texts coming a close second as the most intrusive method of contacting consumers. The survey involved five main European countries: UK, France, Germany, Italy and Spain. All territories cited telephone marketing as the most ...

MTV moves more into mobile with Mobile Media Group

in China, Germany, India, Italy, Japan, Mexico, the US and the UK were asked about how digital media have ...

VNU slashes 4,000 jobs and offloads business media

The Business Media Europe group is being bought by venture capital company 3i. It includes operations in the UK, Germany, Italy, Spain, the Netherlands and Belgium. Negotiations to sell the French arm are ongoing. The UK magazines that are being sold are Accountancy Age, ComputerActive, CRN, Computing ...

Land Rover signs Zara Phillips to star in campaign

Phillips, who in August won gold at the World Equestrian Games in Germany riding Toytown, was photographed by Mary McCartney, daughter of Sir Paul, several weeks ago for the press campaign, which breaks this week. The queen's granddaughter is pictured staring into the camera in a long mud ...

Disney buys Setanta's NASN sports channel for £60m

, Germany, Iceland, the Netherlands, Switzerland, United Kingdom and Ireland. If you have an opinion ...

Disney reinvents the Famous Five for new generation

. It is already a hit with Italian children and local versions are now appearing in France, Germany and Spain ...

News Corp in talks to launch MySpace China

growth rates in the US. Thanks to the launch of local versions in the UK, Ireland, Australia, Germany ...

LoveFilm appoints former Sainsbury's marketer as MD

operates in Sweden, Norway and Denmark and has recently launched in Germany. He will focus on growing ...

Haymarket buys leading horticulture title Grower

Week, the UK's leading magazine for the ornamental horticulture market, and Taspo, Germany's highest ...

Index survey ranks UK as world's favourite nation brand

, beating Germany, which has risen to take the second spot. The US finished a long way down the field in 32...The Anholt Nation Brands Index placed the UK ahead of Germany and Italy, while the US finished ... and generally well liked globally. "That said, our people can be seen as cold and unfriendly. Germany has ... profound impact on host country Germany, which moved from sixth to second place in the overall rankings ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.