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Telesales most annoying marketing methods says survey

Telephone cold-calling is the most disliked method of direct marketing, with texts coming a close second as the most intrusive method of contacting consumers. The survey involved five main European countries: UK, France, Germany, Italy and Spain. All territories cited telephone marketing as the most ...

MTV moves more into mobile with Mobile Media Group

in China, Germany, India, Italy, Japan, Mexico, the US and the UK were asked about how digital media have ...

Vodafone and Yahoo! link up for mobile ad agreement

of £3.3bn. The European market suffered, with declining revenues in the UK, Germany and Italy ...

BSkyB and Carphone Warehouse battle it out for AOL

, including about 3,000 positions in Europe. Earlier this week, AOL Germany's internet business ...

Google's fortunes keep improving as profits double

, including the UK, France and Germany. These latest figures from Google come in stark contrast to key ...

Fujitsu Siemens to review £15m pan-European media

of Germany. Last month, Fujitsu Siemens launched an online promotion to take advantage of the World Cup ...

Postal Users Group champions direct mail and data sectors

providers, which include Royal Mail and Germany's Deutsche Post, to be given greater flexibility in respect ...

O2 buys broadband network Be to take on rival networks

and insight into other markets such as the Czech Republic and Germany where customers have clearly ... and mobile capability in Germany, the Czech Republic and the Isle of Man, Be's superior broadband operations ...

HTW set to take Monster.com's online CRM account

The pitch, handled by Wunderman EMEA, involved Harrison Troughton Wunderman in the UK with Wunderman Paris Wunderman Germany also involved. HTW was vying for the online account against OgilvyOne, but the WPP Group-owned agency was told last week it had not got through. The Monster.com brief ...

Beckham to be new face of Motorola

that will include the footballer promoting the mobile giant's products during the World Cup tournament in Germany.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.