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South Africa puts task into Ogilvy

communications, focusing on South Africa's top three tourist markets in Europe: the UK, Germany and Holland ...

DDB picks up South African Airways job

The agency picked up the account after a joint pitch with the South Africa-based The Jupiter Drawing Room against JWT, Ogilvy & Mather and Publicis. DDB London will manage the account and co-ordinate the international development. The agency's New York, Germany and China offices will also work on the account ...

South African Tourism hires Ogilvy for global task

The Ogilvy network of agencies has been briefed to target all continents, with Ogilvy London handling European communications. The agency will focus primarily on South Africa's three largest tourist markets in Europe -- Germany, the UK and the Netherlands. It is understood the brief ...

Best Western hotels overhauls database strategy

Identex will host and develop the half-million customer record database, including integrating its email communications, allowing for analysis of this data from consumers in 16 countries. Phase one has just gone live and covers Finland, France, Sweden and Germany, as well as Luxembourg and Poland ...

Tourism: Selling the nations short?

only a £1m budget for overseas activity, covering just four countries: France, Germany, the Netherlands ... alone, both domestically and in France, Germany, Ireland and the Netherlands under the Enjoy England ... audiences and in core markets overseas, including the US, France, Germany, the Netherlands and Ireland ...

TNS unveils pan-European online tourism panel

TNS said its Travellers' Panel would allow access to 500,000 respondents across the UK, Italy, France, Spain, Germany and the Netherlands, providing businesses in the travel and tourism sector with a "critical insight" into correctly identifying their target markets. The panel works by recognising sub ...

The Work: New Campaigns - The World

INVEST IN GERMANY - LAND OF IDEAS - INTERNATIONAL Project: Land of ideas Client: Mike de Vries, managing director, FC Deutschland GmbH Brief: Attract investment in Germany Creative agencies: Scholz ... to rebrand Germany as a "land of ideas". The phrase was coined by Germany's president, Horst Koehler, who ...

Opodo shifts £2m business out of Karmarama

The appointment follows a revamp of Opodo's global positioning by brand agency Promise around the theme of "Travel inspiration". Opodo has briefed Frederic Duverge to develop the concept into a pan-European ad campaign. The pitch was contested by Opodo's agencies in Germany, France, Italy and the UK ...

The Work: New Campaigns - The World

-production: Jingle Jungle Exposure: National TV in France, Germany and Italy THE LOWDOWN The Swiss Tourist ...

Emirates Airlines signs up as sixth Fifa partner

of this summer's World Cup in Germany. Joseph Blatter, Fifa president, said: "I am immensely proud ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.